Of Facebook and phone booths
Tue 30 Jan 2007, 11:39 pm
The participants on Five Weeks to a Social Library have started blogging. The introductions have been fun to read, and many people have made posts beyond their initial “hi, how are you?” test post.
I was particularly interested in what Alisia Wygant had to say today in her post Work Social Life. She agrees with some bloggers that social sites like Facebook could be fertile places for connecting with users. The problem is that she was already a Facebook user, “but it seems to me that my network of friends from college and my network of friends from work are very distinct and should be.”
This is a good addition to what people have written about the pleasures and perils of putting yourself out there and liminal librarianship. I wrote a bit about it in response to Michal Stephens’ post in Unintended consequences.
Social software is designed to increase its value to you as you create a network of contacts and friends, and establish a reputation for yourself. So if you have already invested time and effort in establishing yourself on, say, Facebook, you might not be so thrilled about expanding your professional persona into what had been a purely personal space. Your Facebook friends might think it odd if you take down all your funny pictures and quotes and their profanity-laced comments on your wall.
With blogs, it is easy enough to have more than one, and keep the siliness on LiveJournal or Vox or whatever, but a site like Facebook seems like it might be more problematic to maintain multiple personalities (though danah boyd sez that the kids seem to almost prefer to start over from time to time).
Wygant says the point became moot when she canceled her Facebook account because of the “lack of conversation that they caused in my social group.” (Anti-social software? There’s a whole ‘nother post right there!) And she ends with a great line: “would I be forced to live an online double identity–ducking into virtual telephone booths and putting on my uniform?”
Well, yeah, you might. But on the web, it seems a lot easier to tell that you are the same person when you put on those glasses, Clark, so don’t expect that alter ego to shield you too much. You can try and be Ernest in town and Jack in the country, but we all know that, in the long run, such things often cause more problems than they solve.

I was also extremely interested in Alisia Wygant’s post. One of the more fascinating aspects of social software sites is the (sometimes unintended) interweaving of personal and professional lives – and the possibility that the two can’t be completely separated. As we in libraries continue to wade deeper into the realm of social software, I think that this will become a much larger issue. I wonder if some educational institutions will prohibit staff from using such commercial sites because the institution can’t control behaviors, branding and identities.
Wygant has coined a great term – “identity-ducking.” That line made me laugh!!!
Comment by Jennifer Macaulay — January 31, 2007 @ 7:48 am
I think online “double-identity” is an interesting issue. It’s sad that one has to have different personas online, but I have found ways to cope.
After reading about library and librarian presence in a discussion list early last year, I decided to start a MySpace account. I had good intentions, but I used it exclusively as a personal space. Eventually, I deleted my account and I ceased to exist in MySpace. (I’m sure I’m hardly missed.) However, I started a stripped-down identity under a different name and sex, just so I could still join groups and visit profiles of people I knew incognito. (Sometime, I hope to do a posting on my own blog about this experience.)
Regarding my blog persona, I have kept myself semi-anonymous… though someone could probably figure out my real-world identity rather easily. I suppose my decision derives from the imposed dichotomy of the personal and the professional, which Jennifer seems to mention in her comment. Many of my blogs relate to the profession, but I occasionally indulge in personal postings. Perhaps more accurately, I have professional postings that contain personal perspectives, and I try to draw professional issues into my personal postings so they don’t seem too self-indulgent.
Comment by Jason — January 31, 2007 @ 2:49 pm
[...] not the only one trying to find that delicate balance. Several of my favorite bloggers, including Steve Lawson, Mark Lindner, and Jennifer Macaulay), write about the problematic aspects of separating the [...]
Pingback by Dance of the Infinite Veils II « Thus Spoke Pragmatic Librarian — February 8, 2007 @ 1:53 pm